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Evelyn Ortiz

Loan Officer

NMLS# 1880845
Tel: (239) 823-2029
Email Me
618 SW 3rd St Suite 160
CAPE CORAL, FL 33991

The Secret Every Successful Home Seller Knows (But Most Miss)

If your home isn’t selling as quickly as you'd hoped—or at all—it might not be the market. It could be the price.

That’s the big secret savvy sellers and real estate agents understand in today’s market: Price your home right from the start.

We’re in a market where buyers are still actively searching, but they’ve grown cautious. With mortgage rates fluctuating and more homes available than this time last year, buyers are more selective—and your asking price plays a big role in how your home is perceived.

Here’s why pricing matters more than ever:

? First impressions count.
Your listing’s price is often the first thing buyers notice. If it’s too high, many won’t even click—or visit.

? Today’s buyers are informed.
With tools like online valuations and instant listing alerts, buyers know what’s fair. If your home is overpriced, they’ll pass.

? Overpricing can backfire.
Homes that sit on the market too long often get overlooked or require price cuts that raise red flags later.

The Bottom Line:
If you're thinking of selling, your pricing strategy could make or break the deal. Make sure you're working with a real estate pro who knows your local market and can help you price competitively from day one.

Ready to Sell?
Let’s chat. I can connect you with trusted local agents, walk you through financing options for your next home, and help you understand today’s real estate landscape.

Don’t let a pricing mistake keep your home from selling—especially when the solution is simple.

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.

Evelyn Ortiz

The Secret Every Successful Home Seller Knows (But Most Miss)

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